CASE STUDY
Shalini’s Salads Making healthy eating easier
A fresh and approachable website designed to help people discover healthy salads, explore subscription plans and order their meals without making the process complicated.
01 · PROJECT OVERVIEW
A website built around
a simple daily habit.
Shalini’s Salads is a healthy food brand serving fresh salads to customers who want a better option for their everyday meals.The website needed to do more than simply display food. It had to explain the subscription model, make the different plans easy to understand, showcase the menu, build trust with new customers and make it simple to place an order.
02 · THE CHALLENGE
Healthy food should
not feel complicated
One of the main challenges was explaining the business in a way that made sense within a few seconds.A first-time visitor needed to understand what the brand offers, how the weekday subscription works, what is included in a salad and how they could get started.There was also a need to serve two types of customers: people looking for a regular healthy meal plan and people who simply wanted to order a salad from a nearby branch.
03 – OUR APPROACH
One website,
several ways to get started
The experience was structured around the different ways customers interact with the brand.
01
Clear first impression
The homepage immediately communicates what Shalini’s Salads offers and why it is different from a regular food delivery service.
02
Subscription made simple
Trial and monthly plans are presented clearly so visitors can compare options without having to search through the website.
03
Menu discovery
Customers can explore the salad range and understand what goes into the meals before deciding what they would like to order.
04
Local ordering
Branch information and ordering options help customers quickly find the location serving their area.
04 ·TECHNOLOGY
Technology built to support a connected platform.
05 · KEY FEATURE
Built around
real customer needs.
We helped create a connected platform that brings payments, machine connectivity and subscription management into one place.